The 5-second promise
The first screen says who you build for and at what level. The right homeowner leans in. The $3K shopper bounces.
Web Sales Engines for contractors doing $20K+ projects
Stop driving across town to bid $3K jobs.
Your website should screen out the bargain hunters and book the homeowners ready to spend real money. Ours do.
★★★★★ 99 reviews
150+ websites built
First draft in 7 days
Your trade
Inquiry #0412via contact formExample
"Just need a ballpark"
Project value$3,200
Tire-kicker
Sound familiar?
You don't have a lead problem.
You have a filter problem.
- MondayYou drive 40 minutes for a "quick look." They wanted their hedges trimmed.
- Tuesday"Can you just give me a ballpark?" Three times.
- WednesdayYou send a detailed design and estimate. Silence.
- ThursdayA $45K backyard goes to a company whose work is worse than yours. Their website made the homeowner feel safe.
- FridayIt's 9pm and you're still writing bids. Most of them won't close.
Your work isn't the problem. Your website is losing the project before you ever see it.
Referrals and Google get the right homeowners to your site. Then they see a gallery, no process, no price range, and no reason to pick you over the next guy. The serious ones leave. The ones who call are shopping on price.
60-second site inspection
Would your website pass?
Tick everything your site does today. Be honest; nobody's watching.
0/8
Inspection: failed
Each miss is a reason a $40K homeowner leaves without calling.
Fix my failed itemsGot it. I'll email you your score and how to fix each miss within one business day.
The fix
A website built like your best salesperson.
In person, you qualify the homeowner, walk them through your process, set expectations on budget and earn their trust. A Trade Sales Engine does all of that before they pick up the phone.
The proof wall
Projects shown the way buyers think: before, after, scope and budget tier. Reviews that name the project and the town.
The process & price frame
Your steps and investment range laid out plainly, so they arrive understanding how you work and what it costs.
The qualifying intake
An inquiry flow that asks budget, timeline and scope, so you only drive out for jobs worth the gas.
Drag to compare
Same crew. Same work. A very different first five seconds.
BeforeAfter
- Says who it's for in one line. Patios and pools, Scottsdale, $40K+. The right homeowner leans in; the mulch shopper moves on.
- Shows the finished job, at its best hour. One real project photo sells more than a gallery of small ones.
- Puts a price frame up front. A range and a project card with its tier, so calls start at the right budget.
- One clear next step. "See what yours would cost" leads to a short intake, not a blank contact form.
- Proof and urgency, honestly. Review count, and a real build calendar that fills up.
The cost of doing nothing
What your website is costing you right now.
Site revenue today$00 projects/mo
With an engine$00 projects/mo · avg $0
Left on the table every month$0
That's $0 a year, from traffic you already get.
Example numbers. Close rate is held the same in both, even though qualified leads usually close better. Your Gameplan replaces these with your real numbers.
Results
$19,650in a single day, within 48 hours of launch
“As a result of hiring Jonathan… I now have a beautiful, fully functional, profitable website… My sales quadrupled the first month after the redesign!”Gina Moody · GGC Treasures
“We’ve seen a significant increase in traffic and inquiries from customers. By far one of the best decisions I have done for my business.”
“Jonathan did an incredible job designing our website for Texas Pump Service. He captured our brand perfectly and made the whole process smooth and professional.”
“Traffic to our site has increased a great deal! … we are in the United States, and Jonathan in Canada completed the entire project easily over phone and email.”
“Delivered on time with minimal adjustments… my site already has 60 plus visitors in 2 days.”
“I had to get my website up and running within a 3 day window… I was totally baffled by how amazing my website looked when completed.”
“The only reason I gave him five stars is because giving him SIX stars is not an option.”
Quoted from verified Wix Marketplace reviews, trimmed for length.
Read all 99 reviews from my web studio, Indigoflowz →
Who builds it
Jonathan Roumain. A sales guy who builds websites.
Your best salesperson is you, on a site visit. I build a website that sells like you do, before you ever pull into the driveway.
The schedule
Live in about 4 weeks. Then it keeps working.
You run job schedules for a living. Here's ours.
Day 0Day 7Week 2Week 4Every weekEvery month
GameplanFind the leaks, run the numbers
First draftIn your hands within 7 days
Revise & launchYour feedback, then live
Results reportLands in your inbox weekly
Managed for youHosting, updates, AI follow-up
Watch it work
You're on the job. Your engine's on the phone.
- A homeowner callsRinging
It rings your cell. You're mid-job and can't pick up.
- Your AI receptionist answersAI
Thanks for calling Green Ridge Landscaping. Mike's on a job right now. I'm his assistant, and I can get you booked in.
- It asks your questionsAI
What's the project?
A patio, maybe a retaining wall.
Rough budget?$30–45K.
When?This spring.
Where?Rye.
- Checks the fitAI
Right project size, right timeline, inside your service area. A $2K repair would get a polite "not a fit" instead.
- Books the consultBooked
Thursday, 10:00 AM, on your calendar. The homeowner gets a confirmation text.
- You get the summaryYou
New lead: patio + retaining wall, $30–45K, Rye. Consult Thu 10am.
4 minfrom first ring to booked consult
No voicemail. No phone tag. The homeowner talked to someone, got their questions answered and got booked, while you kept working.
Evenings and weekends, the AI picks up on the first ring. If a caller hangs up before it answers, they get a text back within seconds.
Example with sample names and numbers.
AI with guardrails
The AI books the meeting. You close the deal.
What the AI handles
The chasing
- Answers the calls you can't, day or night
- Texts back anyone who hangs up
- Replies to web inquiries in under a minute
- Asks budget, timeline and scope
- Books consults on your calendar
- Follows up until they book or say no
- Asks happy clients for a review
What you own
The craft
- Site visits and estimates
- Pricing and proposals
- Every negotiation
- The relationship
The guardrails
The rules
- Tells callers it's your assistant, not you
- Never quotes a price, only the ranges on your site
- Hands off to you the moment a question goes past its script
- Every conversation shows up in your app
- Take over any conversation with one tap
- We review its conversations every week and tune it
You stop losing projects to voicemail. You still close every deal yourself.
Every Monday morning
You'll know exactly what your website brought in.
Your Engine Report · Week of Oct 5From Trade Sales Engine
Visitors163+12% vs last week
Inquiries53 at your target size
Consults booked3Booked automatically
Calls the AI answered42 after hours
Small jobs filtered6Never hit your phone
New reviews2Requested automatically
Example report with sample numbers.
Fully managed. You just read the report.
- We host, secure and update your site
- Need a change? Send it over and we handle it
- AI answers the calls you can't and replies to new inquiries day or night
- A monthly review call on what's working and what to change
- Leads get followed up until they book or say no
- Happy clients get asked for a review at the right moment
The investment
One extra project pays for it.
Your Trade Sales Engine includes
- The Gameplan SessionWe find exactly where your site leaks and what it's costing you.
- A custom-coded site, structured to sellBuilt from scratch for speed, no templates. The 5-second promise, the proof wall, and your process and price frame.
- Sales copy written for youWords that sound like you on your best consult, not like a template.
- The qualifying intakeBudget, timeline and scope captured before you ever drive out.
- AI receptionist & follow-upCalls you can't take get answered, qualified and booked. Web inquiries get a reply in under a minute, and leads get followed up until they book.
- Weekly results reportVisitors, inquiries, consults booked, every Monday.
- Fully managedHosting, security, updates and changes. You never touch the website.
Setup
$5,000
+ $997/month for management, your AI receptionist and weekly reports. 6-month minimum, then month to month.
Or skip the setup fee with a 12-month term.
If your target project is $35K, one extra project covers setup and most of your first year. Your exact scope is set on the Gameplan call.
I build 4 engines a month.
Every build gets my full attention, so the calendar stays small.
Book a Gameplan
Rather own it outright?
Owned
No monthly fees to us, no contract (you pay Wix directly for your site plan). You get the same sales-first structure and copy that filters and books homeowners. Instead of our custom-coded, fully managed build, we build your site on Wix, an easy point-and-click editor, and hand it over, with a walkthrough so you or your team can manage it yourselves. Includes 30 days of fixes after launch. No AI receptionist, no management, no weekly reports.
$10,000one timeAsk about owning it
This is for you if
- Your projects average $20K or more
- You get traffic from referrals, Google or ads
- You want fewer, better leads, not more noise
- You're ready to move in the next 30 days
This isn't for you if
- You're shopping for the cheapest website
- You want a template to tweak yourself
- You think a new color scheme will fix it
- You don't want to hear what's broken
What you risk
- The Gameplan Session costs you an hour
- You keep the plan either way
- If we're not a fit, I'll tell you on the call
Straight answers
What contractors ask me first.
I get plenty of referrals. Why do I need this?
Your referrals check your website before they call. If it doesn't back up what they heard, some of them never call, and you never know they existed. The engine makes sure the referral you earned turns into a consult.
Can't I just tweak my current site?
The leak is in the structure: what a homeowner sees first, in what order, and what they're asked to do. You can't fix structure with new photos or a new color. The Gameplan will show you either way.
$997 a month is a lot.
It is, if you think of it as a website. Think of it as a receptionist and salesperson who works every night and weekend, never forgets the pitch, and turns away bad jobs for you. A part-time office person costs far more, and one extra project covers the year.
How much of my time does this take?
The Gameplan call, a review of your first draft, and a round of feedback. I write the copy and build the site. You keep running jobs.
Who handles changes after launch?
We do. New project photos, a price update, a new service: send it over and it's done. You run jobs; we run the website.
What does the AI actually do?
When you can't pick up, or it's after hours, an AI receptionist answers the call. It asks your qualifying questions, books good-fit homeowners onto your calendar and texts you a summary. It also replies to web inquiries within a minute and follows up with leads who go quiet. You see all of it in your weekly snapshot.
What if it doesn't work?
You'll know fast, because your weekly report shows visitors, inquiries and booked consults. If the numbers aren't moving, we change the site, the AI scripts or the follow-up. That's what the monthly fee pays for. I can't promise a number of new projects, since your pricing, reviews and how you close matter too. I can promise you'll always see exactly what the engine is doing.
What happens if I cancel?
After your minimum term, you're month to month and can cancel with 30 days' notice. Your domain and content are yours, and we hand everything over.
Do I own my website?
Yes. Your domain and your content are yours. If you ever leave, we hand it all over.
Turn away the jobs you don't want. Book the projects you do.
Book your Gameplan Session. In one call you'll see where your site loses homeowners, what that's costing you, and exactly what to fix first.
P.S. Scroll up and run the 60-second inspection. If your site passes 7 out of 8, you probably don't need me. If it doesn't, every month you wait is another month of $40K homeowners choosing someone else.